Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial breather. Because there is so much legal advertising going on, it hard very difficult to get potential clients to sit up and take note. law firm marketing
Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a really good new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid individuals who usually will end up interested in their services only when something has gone wrong, and for all you else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients will probably have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise manufactured by countless others, often all standing while watching same stock set of law books all of the generic law office so popular in legal ads.
Not so for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your hair out!” Below that’s a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out off their law firm marketing because it differs from the other. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself. yet as well as this without undermining the law and also the legal profession.
The billboard also stands out while it attracts attention and because it gives your reader a memorable star. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who watch bald lawyer ad will take more notice of it- even if for under a few seconds out of curiosity- than they would likely another lawyer banner. This can translate into the ad visiting their minds, consciously or subconsciously. In turn, when ought to a lawyer, might just be inclined to visit the website they remember from the billboard where the client can learn because of the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who wants to take their law firm marketing efforts to the next level can take a page out of the bald lawyer’s story. The ad is an important reminder that innovation is search on successful legal marketing, and that by offering clients some solution to distinguish you by means of competitors (preferably an unforgettable way), you can stand out on the rest.