These days, search engine listings are placing more emphasis on incoming links to a website when evaluating rank. The reason why being is because they take time and effort to obtain from trusted sources (a “by the book” website like the Dmoz directory) and it is a good way to partially remove the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have somebody that is abusing the “on the page” factors and they have no trusted links to their page (they will most likely not get any at all because of spam) then there is absolutely no way of them getting a good listing. However, people have resolved ways in obtaining a huge number of links, through link farms along with other tactics, regardless of the quality of their website. As the search engines know about this, it brings us to the topic of how one link can be better than ten.
Buy Links from a trusted source can be quite difficult in the sense that they usually do not issue links to simply about anyone. If you have an excellent website with relevant information, then you will definately get them. It really is for that reason one link from the trusted source can better a multiple of links off their websites. Being a trusted source website is “trusted” by search engines like google, it will likewise trust the websites it links to. If you have ten links from the close friends, it will help you in a few sense, but no where near just as much as usually the one link from the source like Dmoz, unless one of your friends includes a very reputable website amongst the major search engines.
Having way too many irrelevant links could harm your website’s visibility in the search engines. Precisely what is meant with this is having links from websites that have no regards to yours. A good example of this is a website about cars linking to another one site about medicine (unless the websites are reputable and have a good reason for your link i.e. there exists a relationship made between cars and medicine). Search engine listings will pick-up on this sort of link and can provide no weight in improving your visibility. Obtain most of these irrelevant links, then it could be viewed as spam (like a link farm tactic) and that will lower the buzz of the website within search engine listings.
The true secret here is to focus on quality and not quantity. Gaining several good / relevant links is going to take you much further than lots of irrelevant links. To get these quality links, start off by placing your website in directories, but make sure you avoid any “on the page” spamming since this will not get you accepted. Once search engines have acknowledged a kqavnb of relevant links, followup on it and research some ways to get more. After some time, you will recognize that your website’s performance increases, because the links age, provided you have completed online search engine optimisation. Avoid obtaining the irrelevant links though it may be tempting to see fast results. It will only be a matter of time before a search engine realises the spam tactic, and as they say “fast rise”, fast fall”.